webershandwick

  • Adventures in Real-Time - #CannesRTM #CannesLions

    June 18, 2013 | Weber Shandwick

    “Real-time marketing” occurs when a brand is always present for the always-on consumer. It is a way of thinking and philosophy that requires businesses to meet the demands of an always-on digital world. As it relates to online marketing, it includes the  convergence of search, social, and real-time content production and distribution, with an expanded definition of publishing that makes social conversation and interaction as important as actual writing and digital media development.

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  • Millennial Moms: The Connected Demographic

    June 18, 2013 | Weber Shandwick

    As more millennials become moms, marketers need to adjust their strategies

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  • Study: Reluctance, Not Regulation, Restrains Pharma Social Presence

    June 03, 2013 | Weber Shandwick

    Regulations are no longer the main cause behind pharma’s lack of social media presence

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