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Weber Shandwick’s Travel & Lifestyle Practice Makes Impressive Showing at the 2010 HSMAI Adrian Awards Gala

NEW YORK, February 3, 2011 – Weber Shandwick’s Travel & Lifestyle Practice was once again honored at the annual Adrian Awards Gala hosted by Hospitality Sales & Marketing Association International (HSMAI) this week. The firm took home two Platinum Awards, along with 15 additional awards in the Gold, Silver, and Bronze categories. Weber Shandwick’s Travel & Lifestyle practice has now earned 15 Platinum Awards in the 14-year history of this awards program.

In addition to the awards, two of Weber Shandwick’s clients, Tracy Quan, director of brand communications at Royal Caribbean International and Kelly Schulz, vice president of communications and public relations at New Orleans CVB, were recognized among HSMAI’s “Top 25 Most Extraordinary Minds in Sales and Marketing,” which honors the best sales and marketing professionals in the hospitality, travel and tourism industries.

HSMAI is the premier awards event in the travel, hospitality and transportation industry. More than 1,000 entries from around the globe competed this year for the top honors with hundreds of industry leaders in attendance.

“We are honored for our work to be so widely recognized by some of the industry’s most influential people,” said Rene A. Mack, president of Weber Shandwick’s Travel & Lifestyle practice. “It is clients like Tracy and Kelly that compel and inspire us to create award-winning campaigns and we couldn’t be prouder of their accomplishments.”

The 2010 Weber Shandwick winning client campaigns are:

Platinum Awards

  • Public Relations Campaign: Special Event – “Holiday Inn Stacks a Full House, The Holiday Inn Key Card Hotel” (InterContinental Hotels Group) – a five-day promotional event that, with a 400 sq. ft. Holiday Inn Key Card Hotel as the centerpiece, engaged consumers and media alike and underscored Holiday Inn’s key message of change.
  • Public Relations Campaign: New Opening/Launch – “Launching Oasis of the Seas” (Royal Caribbean International) – a multi-faceted, diverse consumer campaign that utilized both traditional and new media resources to launch the world’s largest and most revolutionary cruise ship, culminating in a debut that commanded international attention and made “Oasis of the Seas” the most Googled word on the day she arrived into the U.S.

Gold Awards

  • Public Relations: Feature Placement, Television – Matt Lauer (Canadian Tourism Commission)
  • Public Relations: Feature Placement, Online – Consumer Media – “Priority Club Rewards’ Luckiest Loser Competition” (InterContinental Hotels Group)
  • Public Relations: Feature Placement, Television – “Who Dat? It’s NBC TODAY in New Orleans” (New Orleans Convention & Visitors Bureau)
  • Public Relations Campaign: Marketing Program, Consumer – “Omni Hotels & Resorts Launches 72-Hour Sale” (Omni Hotels & Resorts)
  • Public Relations: Feature Placement, Television – “GMA’s Biggest Getaway” (Royal Caribbean International)
  • Public Relations: Feature Placement, Online – Consumer Media – “Airline Food Doesn’t Always Have to Suck” (Singapore Airlines)

Silver Awards

  • Public Relations: Feature Placement, Print – “Sports Illustrated Swimsuit Issue Feature Steamy, Sexy…Canada…” (Canadian Tourism Commission)
  • Public Relations: Feature Placement, Radio – “Oh, When the Saints Go Marching In” (New Orleans Convention & Visitors Bureau)
  • Public Relations Campaign: Crisis Communication/Recovery Communication – “Not Such Easy Going in the Big Easy” (New Orleans Convention & Visitors Bureau)
  • Public Relations Campaign: Special Event – “Omni Dallas Hotel Ground Breaking” (Omni Hotels & Resorts)
  • Public Relations Campaign: Crisis Communication/Recovery Communication – “Royal Caribbean’s Return to Haiti” (Royal Caribbean International)
  • Public Relations Campaign: Marketing Program, Consumer – “Fine Wining and Dining in the Sky” (Singapore Airlines)

Bronze Awards

  • Public Relations Campaign: Marketing Program, Consumer – “Bahama Fridays Free Getaway” (Bahamas Ministry of Tourism)
  • Public Relations: Feature Placement, Print, Consumer Magazine or Newspaper – “Omni Hotels Select Guest in USA Today” (Omni Hotels & Resorts)
  • Public Relations Campaign: Special Event – “August Acquisition and Development” (Omni Hotels & Resorts)
Jennifer Norton

Jennifer Norton

SVP, Global Marketing & Corporate Affairs

jnorton@webershandwick.com
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