Weber Shandwick Wins In2 SABRE Award for “Most Innovative Agency – Digital/Integrated” for Mediaco Content Publishing Unit
NEW YORK, January 24, 2014 – Weber Shandwick, one of the world’s leading global public relations firms, has won The Holmes Report 2014 In2 SABRE Award for “Most Innovative Agency – Digital/Integrated” for Mediaco, the firm’s brand publishing unit that provides an end-to-end solution helping brands become full-scale media networks.
The first-ever series of In2 SABRE Awards by The Holmes Report was created to honor the best content and engagement work in North America, putting a “spotlight on the biggest and best ideas and the most creative execution.” The awards recognize work in emerging and transforming areas of the industry, such as content creation, multimedia storytelling, data and analytics, and research and measurement.
“We’re thrilled and honored to have won an In2 SABRE Award for Mediaco,” said Gail Heimann, president of Weber Shandwick. “Every brand has the potential to be a deeply engaging media network. We created Mediaco to unlock that potential—to guide and lead brands, corporations and institutions, recognizing that it takes a strong, strategic foundation, creative design and development, earned and paid distribution, and real-time analytics. Mediaco brings all the pieces together; it is the solution for strong, measurable brand engagement.”
Weber Shandwick launched Mediaco in March 2013. The global unit is staffed by a diverse group of talent, from media planners to user experience designers to editors, to build platforms that can produce content over a sustained period of time. “Mediaco has become the engagement engine for top tier brands around the world.” Heimann said.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including four 2013 Cannes Lions. Weber Shandwick was also named PRWeek’s International Consultancy of the Year and The Holmes Report’s Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.