Weber Shandwick Seattle Names Brooke Shepard Executive Creative Director
SEATTLE, April 18, 2012 – Weber Shandwick, one of the world’s leading global public relations firms, today announced that Brooke Shepard has been named executive creative director to lead its creative services team. Based in Seattle, Shepard will be responsible for leading creative strategy and development for clients’ digital campaigns and major announcements, while managing the firm’s video production and graphic design teams. He joins a global team of creative strategists and reports to Tim Fry, general manager of Weber Shandwick’s Seattle office and head of the firm’s global client services team.
Shepard has more than 15 years of experience working on technology and consumer campaigns with Weber Shandwick’s Seattle and Chicago offices, and spent the last year building the consumer technology practice for Current Lifestyle Marketing, a Weber Shandwick sister agency. He also serves as part-time faculty in the University of Washington’s Master of Communication in Digital Media program.
“This new role for Brooke deepens our ongoing commitment to create strategic and innovative programs for our clients,” said Fry. “The fusion of video and digital content with new and established channels of communication continues to shape the media world, and Brooke is helping lead our clients in this ever-changing communications landscape.”
“We believe in the power of memorable stories and strong relationships, and in an era when anyone can share their story, it will take more to stand out from the crowd,” said Shepard. “By combining the in-house expertise Weber Shandwick already has for video production, media engagement and digital execution with resourceful communications strategies, we will be able to help our clients connect and engage with more people across a multi-platform environment to drive awareness and advocacy.”
Weber Shandwick’s creative services team includes experts in digital strategy, graphic design and video production to help clients tell visual stories to engage key audience segments. The award-winning video production team is comprised of filmmakers, producers and editors, and has earned industry-wide recognition for its creative expertise.
As a part of one of the world’s largest public relations firms, the Seattle office of Weber Shandwick represents local, national and global clients across multiple industries. Within the technology sector, the Seattle office specializes in clean technology, digital media and entertainment, and mobile/telecommunications/wireless markets. Weber Shandwick Seattle is also deeply rooted in social impact work with non-profit organizations and foundations and has successfully grown to include clients in the healthcare, food/beverage, education and travel sectors.