Weber Shandwick Named PR Agency of Record for Mexico City Tourism Promotion Fund
NEW YORK, DECEMBER 18, 2014 – Weber Shandwick announced today that the Mexico City Tourism Promotion Fund (Fondo Mixto de Promoción Turística del Distrito Federal) has appointed the firm’s Travel & Lifestyle practice as North American public relations agency of record. By working together, Mexico City’s leading organization of travel specialists and global public relations firm Weber Shandwick will bring Mexico City’s vibrant and rich art, food and cultural scene to U.S. and Canadian residents. The Mexico City program will include strategy, research, branding, social and content development, and will draw upon the depth and breadth of the Travel & Lifestyle practice’s integrated campaign approach.
“We are passionate storytellers and excited to create a program that will not only tell the remarkable Mexico City story through traditional and social media, but really inspire consumers and travelers to engage with the destination in a way that drives business,” said Alice Diaz, executive vice president, Travel & Lifestyle, Weber Shandwick.
Weber Shandwick’s Travel & Lifestyle practice offers a broad range of expertise from travel and lifestyle media relations to promotions, events, reputation management, and crisis and issues, creating bold, collaborative programs for destination, transportation and hospitality clients that fully leverage the diverse, global resources of the agency. The Travel & Lifestyle practice has earned an unprecedented 18 Platinum Awards and four Best of Show Awards for its clients by the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.
Mexico City is Mexico’s premier tourism destination, attracting more than 12.5 million visitors each year. The city is a key center for business and also offers leisure travelers and business travel extenders a creative, contemporary culture that combines pre-Hispanic, colonial and modern influences that span nearly seven centuries. For more information, visit Mexico City on Facebook (www.facebook.com/MexicoCityLive) and Twitter (@MexicoCityLive).
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as a 2014 Ad Age A-List Agency and The Holmes Report’s 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 23 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.