webershandwick

Weber Shandwick Hires Carol Ballock as Executive Vice President

NEW YORK, March 24, 2011 – Weber Shandwick, one of the world’s leading global public relations firms, today announced that Carol Ballock has joined as executive vice president in the firm’s Corporate practice, effective immediately.

An expert in corporate and CEO reputation, Ballock will be responsible for generating thought leadership platforms for C-suite executives, as well as helping them raise their visibility and stature among key stakeholders. Ballock will oversee the firm’s leading-edge “Voiceboxx” and “Scoreboxx” offerings, which employ speaking engagements, as well as rankings and corporate scorecards, to raise executive visibility and build corporate brands. She will be based in the firm’s New York office and report to Paul Jensen, chairman of the North American Corporate practice.

“With the growing importance of international forums, such as Davos, Carol’s deep knowledge and expertise in CEO positioning and thought leadership will be a tremendous asset to our clients as they strive to elevate corporate visibility and engage their key stakeholders,” said Micho Spring, chair of the Global Corporate practice. “We’re delighted to add Carol to our roster of corporate counselors at Weber Shandwick.”

Ballock has deep experience in helping executives develop communications platforms that enhance their leadership credibility and drive business success. She was the architect of the industry’s first survey to rank most-valued podiums by CEOs and C-Suite executives, and consults with many of the world’s top executive forums on strategies to boost their relevance and value proposition to the C-suite community. Prior to joining Weber Shandwick, Ballock was a managing director of the Corporate & Financial Communications practice at Burson-Marsteller. She is also a writer and editor, having contributed to the book “Wisdom of the CEO, 29 Global Leaders Tackle Today’s Most Pressing Business Challenges.”

Jennifer Norton

Jennifer Norton

SVP, Global Marketing & Corporate Affairs

jnorton@webershandwick.com
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