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Weber Shandwick Appoints Rose Berg to Lead Local Healthcare Practice in Seattle

SEATTLE, Dec. 15, 2011 – Weber Shandwick’s Seattle office today announced that Rose Berg has joined the firm as senior vice president to lead its new local Healthcare practice, effective immediately.

Berg brings more than 25 years of experience in advocacy and public education, brand marketing and coalition building to the agency. She has worked with many Northwest institutions, including Fred Hutchinson Cancer Research Center, Bill & Melinda Gates Foundation, Pacific Health Summit, Puget Sound Chapter of the Komen for the Cure and the University of Washington School of Social Work. Berg joins a global team of seasoned healthcare strategists and reports to Tim Fry, general manager of Weber Shandwick’s Seattle office.

Before joining Weber Shandwick, Berg managed her own boutique strategic communications firm which led the launch of Partners for Our Children, a public/private partnership with the University of Washington, Department of Social and Health Services and the community to improve child welfare. Other clients included Global Team for Local Initiatives and The Mockingbird Society, a foster care advocacy organization that promoted Healthcare to 21.

Seattle has become one of the nation’s leading healthcare, public health and life science centers with a significant concentration on innovative healthcare providers, biotechnology firms, global health organizations and life science research institutions. According to the city of Seattle’s Office of Economic Development, one in five jobs in Seattle is tied to this sector.

“We’re thrilled to have Rose lead our Healthcare practice in Seattle as innovations in healthcare help shape the city’s future,” said Tim Fry, general manager of Weber Shandwick’s Seattle office. “Rose is a strong leader with a proven track record of success and deep relationships within the healthcare field.”

The firm has also hired account supervisor Nate Cole-Daum whose strategic expertise spans media, government and community relations and social media for healthcare clients across all sectors. Cole-Daum has experience working in support of Seattle Children’s, the Community Health Network of Washington, the Partnership to Fight Chronic Disease, We Work for Health and the State of Victoria, Australia’s life sciences economic development initiative.

According to Weber Shandwick’s second annual ‘State of Seattle’ survey, healthcare is one of the top industries in which residents want to work, and many locals believe the healthcare industry has the most potential for growth over the next five to ten years. Seattle also received high marks for access to quality healthcare.

Weber Shandwick’s global Healthcare practice has hundreds of healthcare public relations professionals in 26 offices on three continents, with regional hubs in New York, Baltimore, Washington, D.C., Minneapolis, San Francisco, Seattle, Toronto, Chicago, London, Brussels, Madrid, Paris, Geneva, Frankfurt, Milan, Tokyo, Hong Kong, Singapore, Beijing and Sydney.

As a part of the world’s largest public relations firm, the Seattle office of Weber Shandwick represents local, national and global clients across multiple industries. Within the technology sector, the Seattle office specializes in clean technology, digital media & entertainment, and mobile/telecommunications/wireless markets. While the office’s heritage is technology, it is also deeply rooted in social impact work with non-profit organizations and foundations and has successfully grown to include clients in the healthcare, food/beverage, education and travel sectors.

Jennifer Norton

Jennifer Norton

SVP, Global Marketing & Corporate Affairs

jnorton@webershandwick.com
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