Weber Shandwick and SellersEaston Media Elevate Extraordinary Women in Business in Exclusive VoiceUp Interview Series
– Partnership Seeks to Accelerate Gender Parity, Inspire Next Generation of Women Leaders –
New York – October 5, 2017 – Weber Shandwick, one of the world’s leading global communications and engagement firms, announced today an exclusive partnership with SellersEaston Media, a content creation company led by Pattie Sellers and Nina Easton, to develop a new video interview series, VoiceUp. The series is designed to tell the stories of female executives and accelerate gender parity in the executive ranks. At a time when women are still significantly underrepresented in leadership positions in business, research from Weber Shandwick shows that the visibility of women in top executive roles significantly increases the interest level of rising female professionals to become leaders themselves. By providing female leaders a platform with VoiceUp, Weber Shandwick builds on its longstanding commitment to advancing gender parity at the top levels of business.
One-on-one videos produced by award-winning filmmakers will document the pivotal moments that led top-ranking women across diverse business sectors to seize their rightful share of voice as business leaders.
“There’s no lack of discussion around the gender imbalance in the C-suite – but amid the flurry of dismal data that we trench through daily, what we don’t hear about often enough are the remarkable stories behind the women who have made it to the top – how they got their voices and raised them to find success,” said Gail Heimann, President of Weber Shandwick. “This series is an opportunity to lift the profiles of those highly successful women in a way that inspires rising stars to earn their own seats at the table. Pattie and Nina were the obvious choice to partner on this endeavor, as their reputations as two of the foremost experts on leadership are undeniable.”
Founded by Sellers and Easton in 2016, SellersEaston Media captures and curates the stories behind the lives, times and accomplishments of successful people. With decades of experience interviewing and writing about CEOs and other leaders – in print, on video, on stage – Sellers and Easton understand that what matters most is impact: how leaders effectively inspire with purpose and strong voices. Moreover, Sellers and Easton have dedicated their careers to studying and interviewing women leaders in business and other fields. The two women remain involved at the senior-most levels of Fortune’s Most Powerful Women Summits.
“The first step in advancing gender parity is to showcase female role models and help these women understand their own paths to success – and amplify their leadership stories,” Sellers said.
Easton added: “The theme of finding and using your voice – talking with each woman about how she found her voice and uses it to lead – is inspirational and important. As we interview these women leaders and help them communicate their stories on video, we’re helping them raise their voices.”
For VoiceUp, Weber Shandwick will work with SellersEaston Media to select women for the series, shape the narrative of each woman’s leadership story, and amplify her message. The partnership underscores Weber Shandwick’s longstanding expertise in advising female executives. Over the past six years, the firm’s Executive Equity & Engagement specialty has counseled more than 125 CEOs and other C-level executives. One-third of these executives have been women. Experts from Weber Shandwick’s Executive Equity & Engagement specialty within in its global Corporate practice will lead the work on the VoiceUp project.
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About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 80 cities across 34 countries, with a network extending to 128 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit www.webershandwick.com.
About SellersEaston Media
Founded by award-winning Fortune Magazine writers Pattie Sellers and Nina Easton, SellersEaston Media works with individuals to capture their life stories, companies to fortify their brands, and executives to elevate their careers. SellersEaston is built on the premise that life stories, credibly told, are fundamental to building authenticity and trust. Applying their keen understanding of leadership honed over decades writing about prominent people in business, government and philanthropy, Pattie Sellers and Nina Easton work with utmost care and discretion to help clients identify the essence of their story, shape their narrative, and communicate what is most valuable to the audience they want to reach. SellersEaston works in a variety of formats, including video, print, digital, and live events. The client owns the content–and by sharing that content, with the attendant values and lessons that come with success, anyone can secure a bright future and positively impact generations to come.