Weber Shandwick Acquires Mobile Specialist Agency Flipside
Acquisition Fuses Mobile Expertise with Firm’s Global Capabilities in Brand Publishing, Social and Integrated Media
NEW YORK – September 13, 2016 – Weber Shandwick has acquired Flipside, a specialized mobile and digital agency adding depth in mobile strategy, experiences and business transformation. The acquisition combines Flipside’s mobile platform expertise, creative and technical services with Weber Shandwick’s global capabilities in social media, brand publishing and integrated media. Together with Flipside, Weber Shandwick will deliver a full-scale, modern digital offering that blends content, community and commerce for both B2C and B2B marketers.
“As our clients realign their marketing efforts around mobile environments, our focus is on bringing them the most creative and transformative solutions possible,” said Andy Polansky, Chief Executive Officer, Weber Shandwick. “Flipside has particularly strong creative and technical expertise, and its team further bolsters Weber Shandwick’s leading position in content marketing and social media.”
Flipside has designed and developed mobile apps and digital experiences for some of the world’s largest global brands. Headquartered in London, with an additional office in Guildford, UK, Flipside’s capabilities also include strategic business and technology planning, social media management and mobile-centric marketing communications.
“To a large extent, marketers still view mobile as a medium to simply extend awareness-building, advertising-minded tactics onto a smaller screen,” said Chris Perry, Chief Digital Officer, Weber Shandwick. “As we manage more of our lives on smart phones, we see the critical need to go far beyond these conventions – to deliver real value to users through new types of digital experiences and business services. Flipside recognized the potential from its start, and now gives Weber Shandwick added depth and dimension to bring new value-based, engagement-driven ideas to life.”
“Flipside’s success has been in helping our clients to capitalize on business and communications opportunities in an ever more mobile world, and I’m delighted that our deeply talented team of mobile and digital specialists has the opportunity to continue that pursuit on a global scale as part of Weber Shandwick,” said Marcus Dyer, managing director, Flipside.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries with a network extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad AgeA-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 31 Cannes Lions since 2009 and are credited as PR agency on an additional 25 Lions. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.