Trish Ault Returns to Weber Shandwick Canada as National Practice Leader for Social Impact
TORONTO, Feb. 21, 2013 – Weber Shandwick Canada today announced the return of Trish Ault as executive vice president, general manager for the Ottawa office and the national practice leader for Social Impact.
In her new role, Ault will lead the Canadian team of Social Impact storytellers, content creators and advocates to deliver insight-driven communications programs that drive awareness and engagement on social issues as well as continued focus on growth in this market. Ault returns to the Canadian operation after three years working abroad leading communications efforts on global development programs.
From 2010 to 2011, Ault was headquartered in Nairobi, Kenya as communications director for the Alliance for a Green Revolution in Africa (AGRA) chaired by former UN Secretary General, Kofi Annan. Responsible for the development and implementation of AGRA’s global communications and advocacy strategies, Ault worked in markets across sub-Saharan Africa. In 2011, she relocated to Seattle, Washington, where she led the Weber Shandwick global communications team supporting a major foundation also active in global development.
“Trish’s experience as a communicator and her passion for global social issues will be of great benefit to Canadian companies operating in international markets and especially in Africa where she has a remarkable depth of knowledge,” said Greg Power, president, Weber Shandwick Canada.
“Canadian organizations are increasingly conscious of their impact locally and globally and should take pride in their contributions to the social challenges of our time,” said Ault. “I’m excited to share my recent learning to help them tell those stories and enhance their ability to grow their business.”
Weber Shandwick Social Impact is a global agency practice group focused on supporting corporations, nonprofits and foundations to drive engagement on pressing social issues. They are dedicated to helping public and private sector organizations amplify their voice in key issue debates, advocate on critical causes and tell stories that demonstrate impact.