The Fuel Cell & Hydrogen Energy Association Selects Weber Shandwick for Campaign to Accelerate Support for Fuel Cell Vehicles
– Campaign Aligns with Industry Efforts to Increase Availability of Fuel Cell Electric Vehicles in Key Markets –
WASHINGTON, D.C., July 14, 2016 – The Fuel Cell and Hydrogen Energy Association (FCHEA), the leading trade association dedicated to the commercialization of fuel cells and hydrogen energy technologies, is partnering with Weber Shandwick, one of the world’s leading global communications and engagement firms, to develop a campaign to raise awareness of fuel cell vehicles (FCVs). The effort coincides with the introduction of FCVs and hydrogen infrastructure in California and lays the groundwork for expansion to new markets across the country.
“We are excited to be expanding our outreach efforts and partnering with Weber Shandwick on this advocacy effort,” said Morry Markowitz, President of FCHEA. “We believe that our members’ continued success in technological innovation and commercialization of FCVs combined with Weber Shandwick’s strengths will lead to a successful partnership that educates and engages key influencers and audiences around the benefits of these vehicles. Weber Shandwick’s long history with sustainability, as well as its expertise with the automotive sector makes the firm a good fit to move forward with our industry.”
FCVs combine the emissions-free driving of battery electric vehicles with the range and convenience of a traditional gasoline car. FCVs are the only zero emission vehicle available today, or in the near future, that replicate today’s driving experience of traditional gasoline vehicles of a 300-400 mile drive range on a single tank of hydrogen fuel that can be refilled in 3 - 5 minutes. Following the introduction in California, major automakers are beginning to lay the groundwork to bring vehicles to new markets. The FCHEA’s campaign will focus primarily on Northeast states where there is an opportunity to increase awareness about necessary policies and partnerships required to create the initial hydrogen infrastructure needed to support FCVs.
“As a firm, we seek out clients whose missions align with our own sense of purpose and we share FCHEA’s goal to create a more sustainable future,” said Pam Jenkins, president, Powell Tate | Weber Shandwick. “Our work together will leverage a variety of our firm’s strengths – communications, digital strategy and public affairs – and will be a great addition to our energy and sustainability portfolio.”
About the Fuel Cell and Hydrogen Energy Association (FCHEA)
The Fuel Cell and Hydrogen Energy Association is the trade association for the fuel cell and hydrogen energy industry, representing fuel cell manufacturers, automobile companies, hydrogen and fuel distributors, components and systems manufacturers, government laboratories, and trade associations. For more information, visit www.fchea.org.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries with a network extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 31 Cannes Lions since 2009 and are credited as PR agency on an additional 25 Lions. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.