Los Angeles 2024 Olympic and Paralympic Bid Committee Engages Weber Shandwick as Global Public Relations Agency
Weber Shandwick, one of the world’s leading global communications and engagement firms, was chosen by the Los Angeles 2024 Olympic and Paralympic Bid Committee to provide communications support in international markets across the Olympic Movement. Weber Shandwick joins a strong team of communications professionals at LA 2024, the United States Olympic Committee and global sport agency JTA (John Tibbs Associates), working to bring the Games back to the United States for the first time in nearly three decades.
“LA 2024 is all about reimagining a New Games for a new era and harnessing California’s unique culture of creativity and imagination to connect the Games to the future. Los Angeles is the perfect place to inspire that kind of reinvention – our innovation and technology combined with the city’s excellent facilities, strong economy, commitment to sustainability and 88% public support offers the best environment for the next Games,” said LA 2024 Chief Communications Officer Jeff Millman. “Given Weber Shandwick’s vast Olympic experience and its innovative, forward-looking approach, the firm is the perfect partner to help us tell that story and ultimately bring the Games to LA.”
Weber Shandwick has more than 20 years of experience supporting winning Olympic bids and host cities, including most recently Beijing 2022, Tokyo 2020 and Sochi 2014. For LA 2024, Weber Shandwick will drive a proactive, international communications campaign in key markets around the world ahead of the International Olympic Committee’s decision, expected on September 13, 2017. The agency also brings a strong understanding of the pre-Games and Games-time communications environment in the new era of Olympic Agenda 2020.
“LA 2024’s transformative vision for the Games is both creative and inspiring, and rooted in a practical, sustainable plan for building a long-term legacy for the city and the Olympic Movement,” said Jack Leslie, Chairman, Weber Shandwick. “We look forward to helping LA 2024 build a dialogue with international communities about what the Olympic and Paralympic Games can be in its journey to become the next host city.”
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Ad Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015 and 2016, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.