Getty Images Appoints Weber Shandwick Global Agency of Record
NEW YORK, December 17, 2013 – Weber Shandwick, one of the world’s leading global public relations firms, has been appointed by Getty Images, a leading creator and distributor of still imagery, video and multimedia products, and a recognized provider of premium digital content, to serve as its global agency of record. The firm will support programs including content marketing, influencer engagement, and media relations across Asia Pacific, Europe and North America.
“Getty Images is recognized worldwide for our award-winning content and for innovating constantly to better serve our customers,” said Susan Song, Vice President, Brand Marketing at Getty Images. “Weber Shandwick understands the evolving role of our global digital media business and has the ability to tell our story on an international scale.”
Weber Shandwick has also added EyeLock and Gogo to its technology portfolio. The addition of these noteworthy brands builds on the firm’s expertise in security and biometrics as well as consumer technology, and investments the agency has made in multiplatform storytelling.
“These new clients are leaders in their respective categories due to the far-reaching impact they’ve had on people’s lives,” said Tim Fry, chair of the Global Technology practice. “We’ve invested in the industry sector and discipline expertise that gives these innovators confidence that we deeply understand their business and can tell their stories – across channels, geographies and audiences – with lasting impact.”
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including four 2013 Cannes Lions. Weber Shandwick was also named PRWeek’s International Consultancy of the Year and The Holmes Report’s Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.