Gary Sheffer Joins Weber Shandwick as Senior Corporate Strategist to Focus on Corporate Reputation, Culture and Executive Engagement
–Firm Putting Culture at Center of Reputation Risk Reputation Strategies–
NEW YORK – March 6, 2017 – Weber Shandwick, one of the world’s leading global communications and engagement firms, announced today that Gary Sheffer, formerly chief communications officer at General Electric, has joined the agency as a senior corporate strategist. Based in New York, Sheffer will work closely with Weber Shandwick’s leadership team providing counsel to the firm’s clients on corporate, executive reputation and engagement, cultural, and governance issues. He served as GE’s vice president for communications and public affairs for 13 years prior to his retirement in 2015. Sheffer was responsible for GE’s global external and internal communications including media relations,employee engagement and public affairs.
“Gary brings deep, relevant and timely expertise building culture and corporate reputation as well as in risk management – all crucial in our current environment,” said Micho Spring, Chair, Global Corporate Practice, and President, New England, Weber Shandwick. “Our clients and our teams will benefit enormously from his wisdom and insight. I look forward to having him join the team.”
“Gary’s influence on the communications industry goes well beyond the work he’s done for GE. The example he’s set and the leadership he’s shown in advancing the PR profession as part of several industry organizations that he’s a part of is remarkable and admirable,” said Andy Polansky, Chief Executive Officer, Weber Shandwick.
Sheffer spent 16 years at GE and previously was a press aide to two New York state governors. He started his career as a newspaper reporter and editor. Sheffer is a trustee of the Arthur W. Page Society, the premiere organization for senior communications professionals, and is past chairman of the society. He also serves on the boards of the Institute for Public Relations, the Arthur W. Page Center for Integrity in Public Communication, and the GE-Reagan Foundation Scholarship Program. Sheffer has been inducted into the PRWeek and PR News halls of fame.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries.The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Ad Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List AgencyStandout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015 and 2016, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.