Corporate Reputation: Safeguarding and Recovering Your Most Competitive Asset
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, a book by Weber Shandwick’s chief reputation strategist Dr. Leslie Gaines-Ross, is a practical guide for leaders interested in the long road back to reputational health after experiencing reputation damage. With the accelerated growth in the Internet, micro-constituencies, media scrutiny, and public distrust, managing corporate reputation has become an increasingly challenging task and the “stumble rate” continues to rise.
Dr. Gaines-Ross’ clear, concise, and well-written book provides a 12-step model based on research and best practices that any company can customize and apply to rebuilding and restoring its good name – and prevent it from being tarnished in the first place. The book contains chapters covering triggers of reputation failure, monitoring reputation threats online and offline, building reputational immunity, and more. Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation offers a realistic roadmap to reputation recovery that can help any leader stabilize and regenerate a company’s most competitive asset.