Citrix Selects Weber Shandwick as Public Relations Agency of Record for its Online Services Division
SAN FRANCISCO, Feb. 28, 2012 – Citrix Systems, Inc. has selected Weber Shandwick as its public relations agency of record in the U.S. for its online services division, following a competitive review. The firm begins work this month providing strategic public relations counsel, social media management and expertise for the company’s marketing initiatives.
Weber Shandwick will work with Citrix to promote its GoTo cloud-based services, which are powering new work styles as a result of the ongoing consumerization of technology and widespread adoption of mobile devices. Citrix is a leading advocate behind the flexible work movement, coining the term “workshifting,” enabling businesses and individuals to connect, meet, learn and collaborate; access data and files; and even deliver remote IT support or monitor IT infrastructure, from any location, at any time, from any device.
“Weber Shandwick’s breadth of experience across consumer, Small and Medium Business (SMB) and business-focused technology media, along with their product review approach, social media expertise, and executive communications skills are what stood out amongst the competition,” said Erin Hintz, vice president, Global Marketing and E-Commerce, for the Online Service Division at Citrix. “Complementing this well-rounded experience, the team brings an innovative, approach to the needs of our fast-growing business.”
“Weber Shandwick is thrilled to partner with the Online Services Division at Citrix. The company has a very compelling story to share about the instrumental role collaboration technologies such as GoToMeeting and ShareFile,remote support services such as GoToAssist,and remote access tools like GoToMyPC and Citrix Receiver play in transforming the way today’s businesses operate,” said Tony Hynes, Weber Shandwick’s executive vice president and general manager of Northern California operations. “Our success in aligning the company’s services with the current business zeitgeist to create a compelling long-term brand and communications platform is what set us apart.”
The Citrix win continues the success for Weber Shandwick in its Northern California region and is a great beginning to 2012 for the firm.