AI-Ready or Not: Millennials Edition
In October 2016, Weber Shandwick partnered with KRC Research to conduct AI-Ready or Not: Artificial Intelligence Here We Come!, a survey of global consumers and senior-ranking marketers. AI-Ready or Not gauges consumer perspectives on AI and arms marketers with insights on how to communicate in the next wave of information age: the era of artificial intelligence. Our latest wave of research focuses on Millennial consumers because of their strengthening spending power and tech savvy.
AI-Ready or Not: Artificial Intelligence Here We Come! (Millennials Edition) finds that Millennials are the most knowledgeable generation about AI with 33% reporting to know a lot about AI, compared to only 15% of Gen Xers and 6% of Boomers. Millennials are also more likely than older generations to own or use an AI-powered product. Despite their knowledge, Millennials’ understanding of AI is limited to robots, which is consistent across generations. Education about Al will therefore be important in broadening consumer understanding, even for the more Al-savvy Millennials.
Millennials also have significant job concerns surrounding AI. Eight in 10 believe AI has the potential to at least partially replace their own job and are three times as likely to say AI will lead to more job loss than job creation.