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Adventures in Real-Time - #CannesRTM #CannesLions

Adventures in Real-Time - #CannesRTM #CannesLions

“Real-time marketing” occurs when a brand is always present for the always-on consumer. It is a way of thinking and philosophy that requires businesses to meet the demands of an always-on digital world. As it relates to online marketing, it includes the convergence of search, social, and real-time content production and distribution, with an expanded definition of publishing that makes social conversation and interaction as important as actual writing and digital media development. 

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Weber Shandwick

Weber Shandwick

Staff Editor

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