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Jeanne Beach / jbeach@webershandwick.com / 310 854 8231 |
Weber Shandwick Launches "Social Studio"
New Service a Core Offering of Weber Shandwick's Digital Communications Group
- Weber Shandwick announced today the official launch of "Social Studio" — a digital production and communications service that addresses the intersection of content creation, social video syndication and new media relations.
- Social Studio recognizes the insatiable need for quality content that addresses specific interests of online publishers, including mainstream media sites, blogs, online video channels and those sharing content through social networks.
- The Social Studio offering is delivered through the firm's network of new media and content specialists, including former news reporters, digital strategists, bloggers, video producers and editors, writers and creative directors.
- Over the past two years, this team has developed and refined award-winning Web production and syndication models, having produced and shared more than 1,000 videos for clients like General Motors, StandUp2Cancer and American Airlines.
- Led from Los Angeles, Social Studio is a core offering of Weber Shandwick's Digital Communications Group, which helps clients understand, apply and benefit from social and emerging media in measurable ways.
quotes
Chris Perry
Executive Vice President, Digital Strategy and Operations at Weber Shandwick
Executive Vice President, Digital Strategy and Operations at Weber Shandwick
"Social Studio allows us to drive advocacy in a way that addresses pressing changes in media and consumer behavior. It's designed to help our clients understand new media best practices and, in the process, improve how they shape, tell and share stories online."
ABOUT WEBER SHANDWICK
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm's reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates — engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit www.webershandwick.com.
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Through Social Studio, Weber Shandwick produces and syndicates video for a wide array of companies, brands and non-profit organizations. See videos |
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