Bärbel from Berlin
Account Director
WHAT DO YOU DO AT WEBER SHANDWICK?
Currently, I am managing some really exiting campaigns that push the political needs and objectives of our clients, via a combined approach of lobbying measures and broad media relations activities. My job is to advise our clients on the best strategies, design the right messages and measures, and then execute the campaigns.
WHY WEBER SHANDWICK?
I completed an internship with Weber Shandwick while I was a student, but it is not by chance that I stayed and started my career here. As an international market leader, Weber Shandwick offers state-of-the-art approaches in communications and the chance to work with both local and international teams. I feel that here, I have the chance to work with the best people and for great clients.
HOW ARE YOU AN ADVOCATE?
I am an advocate for a career in public relations. If you are interested in how the world works and in what makes people change their minds, there is no greater, more multifaceted and thrilling job than this of a public relations consultant.
WHAT DOES ADVOCACY MEAN TO YOU?
It means: Say what you think, but say it smartly.