Tim is an accomplished public relations leader with 18 years experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. As an agency and in-house manager, Tim has worked closely with innovators and leaders across technology, healthcare, consumer and B2B industries. Tim is a frequent speaker and writer about strategy, positioning, measurement and social media, and is an elected member of the Institute for Public Relations Commission on PR Measurement and Evaluation.
Tim currently leads the global Measurement & Strategy practice for Weber Shandwick, which helps clients measure ROI across online and offline campaigns. Tim’s team has developed several breakthrough systems to improve the value, focus and precision of communications, including an integrated ARROW Measurement Suite that delivers regular insights and smart metrics on markets, audiences and competitors.
Tim previously led Weber Shandwick’s Northern California business, representing top global clients including BEA, Cisco, Genentech, Gilead, Hitachi, Nortel and VeriSign.
Tim joined Weber Shandwick from Hewlett-Packard, where he led global public relations for HP’s $30 billion enterprise business and launched HP’s “Adaptive Enterprise” initiative. Prior to that, Tim was director of corporate PR and led campaigns to communicate the “new HP” strategy, merger integration progress, CSR initiatives and day-to-day competitive engagement with IBM, Dell and Sun. Tim also led development of HP’s first-ever global PR dashboard.
Tim previously spent 10 years at two Silicon Valley agencies – Applied Communications and Jennings & Company – that broke new ground in the application of research, competition and strategy to communications challenges. As senior vice president and partner at Applied, Tim helped grow the business to achieve $12 million in annual revenues and win several “agency of the year” awards. Key clients included Adobe, AltaVista, Cisco, GE, HP, Informatica, Oracle, PayPal, VeriSign and Veritas.
Tim started his career as a general assignment reporter at the Milwaukee Sentinel and editor in chief of The Stanford Daily.
Tim holds a bachelor’s degree in political science from Stanford University.