Carmen Lawrence, vice president with the Axis Agency, Weber Shandwickâs multicultural marketing agency partner, has expertise and experience in Spanish-language media relations and corporate image development. Carmen has worked with clients interested in broadening their outreach to Hispanics in industries ranging from technology, consumer products and professional services to non-profits and sports.
With her diverse clients including Hershey's, US Department of the Treasury, Unilever, The Federal Reserve Bank, Hanes, Philip Morris, Fox Family, Hewlett Packard, and Mars, she has gained considerable experience in managing consumer and professional events, product launches and media outreach campaigns for the Hispanic community.
Carmen began her career working on high-impact and strategic marketing campaigns for the Boston Red Sox, Ocean Spray and Yankee Candle. Prior to joining the agency, Carmen was a litigation consultant for PricewaterhouseCoopers LLP, where she provided financial analysis for parties involved in bankruptcy and litigation.
Carmen earned her Master's in Global Marketing Communications from Emerson College, with an emphasis on Latin American markets and has a Bachelor of Science from the University of California at Berkeley in Business Administration. She is fluent in Spanish and proficient in Portuguese.