Astrid von Rudloff is chief executive officer at Weber Shandwick in Germany. She has over 20 years’ experience in public relations and marketing communications, including market and opinion research.
During her 15 years with Weber Shandwick, Astrid has advised national and international companies including Siemens, Wrigley, Procter & Gamble, Deutsche Telekom, Merck, Lever, Bacardi-Martini, Wella, eBay, Adventis, Tissot and Giorgio Beverly Hills, as well as industry associations and government ministries. She is responsible for the five Weber Shandwick offices in Germany, and her specialist areas include brand building, crisis management, internal relations and research.
Recently, she has been elected vice president of the German Gesellschaft Public Relations Agenturen GPRA (the leading association of PR Agencies). In this function, she is responsible for innovation and international affairs (member of ICCO - International Communication Consulting Organization).