Annick Boyen is managing director of Weber Shandwick in the Netherlands where she specialises in corporate reputation programmes and issues management. She has more than 10 years' experience in driving campaigns in corporate reputation management, financial and professional services marketing and brand positioning assignments.
Annick has advised a wide range of corporate clients in the food & beverage, professional services, and medical sectors. She has consulted on a range of sensitive issues including redundancy programmes, labour unrest, product recalls and the influence of Electro Magnetic Fields on medical devices.
Prior to joining Weber Shandwick, Annick worked in Brussels on corporate reputation campaigns in support of public listings. She has consulted on more than a dozen IPOs on the Euronext Brussels and Amsterdam stock exchanges.
Annick obtained a business degree from the University of Liege and a degree in communications at the University of Leuven.