Andy has more than 15 years of experience in a broad range of communications disciplines with expertise in integrating traditional consumer product marketing practices with digital and social media programs to achieve results globally. As the General Manager of the Detroit office Andy oversees day-to-day operations including client relationships, campaign creative and staff development.
Andy provides strategic direction to General Motors on a variety of global and national programs and has helped pioneer Weber Shandwick’s approach to digital storytelling. In 2009 Andy was active in crisis communications and use of social media before, during and after GM’s bankruptcy. He led the GMReinvention.com team to transparently communicate GM’s bankruptcy announcement and emergence.
Additionally, Andy led the social and traditional media relations for GMnext, GM’s dialogue-based campaign for its centennial year. He has overseen social and traditional media relations for OnStar, Chevy, Pontiac, GMC and Saturn as well as developed integrated marketing communications for GM retail programs in conjunction with McCann-Erickson advertising.
Prior to joining Weber Shandwick, Andy was Senior Account Supervisor with Edelman Public Relations. At Edelman, Andy worked on a variety of leading consumer brands including Valvoline, Michelin and Rust-Oleum. Previously, Andy was a member of the Interpublic Group family working at BSMG Worldwide (now a part of Weber Shandwick) on the “got milk?” and the “Pork. The Other White Meat” campaigns.
Andy’s awarding winning work includes a PR Week Award for the GM Hot Button promotion, a Forrester Groundswell Award and Sabre Award for Livin’ Large in Chevy Aveo, and two Golden Trumpet Awards from Publicity Club of Chicago for his work with the Profit Sharing Council of America and Abbott Laboratories’ sponsorship of the AIDS exhibit at Chicago’s Museum of Science and Industry.
Andy annually attends Pop!Tech, a social innovation conference in Camden, Maine, where he explores how emerging technologies can work for the good of both societies and corporate brands. Andy earned a bachelor's of arts degree in communication from the University of Dayton.