Albert Shu
Managing Director
Weber Shandwick - Hong Kong
& Executive Vice President
Corporate & Financial Services Practice
AShu@WeberShandwick.com
Albert Shu is the Managing Director of Weber Shandwick’s Hong Kong office. He serves as senior counsel to clients, focusing on message development and corporate communications, media relations and training, and issues and crisis management.
Albert has had a broad portfolio of clients. These include companies in financial services (Pictet & Cie, GE Money, MasterCard), retail (Taubman Centers, Dairy Farm), FMCG (Kraft, Coke), education (Tufts, MIT Sloan, Royal Veterinary College), travel & tourism (Wynn Macau, New Zealand Trade & Enterprise, Holland), tech (CA, BT, EPCglobal) and healthcare (GSK).
Notable clients he has supported in crisis management include: Raytheon (during the controversial opening of Hong Kong International Airport ); Gambro, Swedish manufacturer of kidney dialysis machines (after the accidental deaths of elderly patients at the HK Sanatorium & Hospital); MasterCard (global third party data breach); GE (consumer finance, M&A and staff issues); and Amoco (crisis simulation at Sheko plant in China).
Albert’s regional and local media relations experience in Hong Kong spans more than 15 years. During this tenure, he has provided counsel to CEOs and government officials such as former US treasury Secretary and Cerberus Chairman John Snow, former US Ambassador to Korea Stephen Bosworth, and Philippine Defense Minister Renato De Villa.
Over the last 3 years alone, Albert has media trained almost 200 senior executives from China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, Switzerland, Taiwan, Thailand, UK, US and Vietnam. In addition to this track record, one of his key differentiators as a senior trainer is his ability to leverage his press relationships and network for the practical benefit of participants. Albert currently spends an average of 4-5 hours per week working directly with journalists on behalf of his clients.
Albert was formerly the regional head of marketing and communications for Deloitte Consulting in Asia Pacific Africa. He developed and led the firm's marketing infrastructure and programs in Greater China, Korea, Southeast Asia and South Africa, as well as managed the firm’s external communications after the Enron debacle and subsequent industry crisis for the Big 4.
Prior to Deloitte Consulting, Albert was with Burson-Marsteller in Hong Kong. A career highlight was the planning and implementation of a 6-city media and investor road show in the United States and Canada for former Philippines President Fidel Ramos during his trip to the 1997 APEC Summit in Vancouver.
A native Torontonian and journalist by training, Albert wrote for the Medical Post in Canada before moving to Hong Kong. He completed his Master's degree in journalism at the Graduate School of Journalism, University of Western Ontario, specializing in corporate communications. He also graduated with honors from UWO with a Bachelor of Science degree in genetics.
Albert is a past winner of the Amy Chouinard Memorial Essay Prize, a national feature-writing award presented annually by the Canadian Medical Association Journal. He is a member of the Foreign Correspondents' Club and American Chamber of Commerce in Hong Kong, as well as a member of the executive committee of the Heep Hong Society, an NGO focused on supporting children with special needs. Albert is married with four children.