Albert Shu
Managing Director
Weber Shandwick - Hong Kong
& Executive Vice President
Corporate & Financial Services Practice
AShu@WeberShandwick.com
Albert Shu is managing director of the Hong Kong office and executive vice president of the corporate and financial services practice in Hong Kong, providing financial and deal communications counsel to both local and global clients. These include GE Money, INVESCO, Bank Pictet & Cie, Cerberus Capital Management, RBS, Taubman Asia, and Wynn Macau.
His professional specialties include corporate positioning, media relations/training and issues management. In addition to his local responsibilities, he oversees the Asia bureau of the firm’s global strategic media group.
Albert’s regional media relations experience in Asia spans more than a decade. During this tenure, he has worked directly with global CEOs, including those of AON, Noble Group and Deloitte Consulting, as well as with Renato de Villa – former Philippine defence secretary and presidential candidate – in developing their key messages and media tours in Greater China. Over the last year alone, Albert has media trained more than 80 senior executives - primarily in financial services - including 12 CEOs.
Albert was formerly the regional head of marketing and communications for Deloitte Consulting in Asia Pacific Africa. He developed and led the firm's marketing infrastructure and programs in Greater China, Korea, Southeast Asia and South Africa. Focusing on the financial services industry, Albert initiated and institutionalized more than 10 integrated marketing communications campaigns. Themes included: "The Future of Retail Financial Services"; "Myth Vs Reality - What your customers really want"; "Strategic Flexibility: Scenario Panning with Real Options"; and "M&As: Solving the Merger Mystery."
Prior to Deloitte Consulting, Albert was with Burson-Marsteller in Hong Kong. A career highlight was the planning and implementation of a 6-city media and investor road show in the United States and Canada for former Philippines President Fidel Ramos during his trip to the 1997 APEC Summit in Vancouver.
A native Torontonian and journalist by training, Albert wrote for the Medical Post in Canada before moving to Hong Kong. He completed his master's degree in journalism at the Graduate School of Journalism, University of Western Ontario (UWO), specializing in corporate communications. He also graduated with honors from UWO with a bachelor of science degree in genetics.
Albert is a past winner of the Amy Chouinard Memorial Essay Prize, a national feature-writing award presented annually by the Canadian Medical Association Journal. He is a member of the Foreign Correspondents' Club, American Chamber of Commerce and Asia Society, as well as Vice Chairman of the Heep Hong Society, an NGO focused on supporting children with special needs. Albert is married with two children.