Tuesday, February 09, 2010
Excerpt: Latin America will be among the fastest growing markets for public relations in the world over the next several years. It offers an unmatched potential for both global and local organizations, particularly in key markets like Brazil, Chile and Colombia.
For professionals like me, who have been doing business with the region for two decades, the changes in the public relations landscape are striking. Clients’ increased interest and fast-growing communications budgets are in sharp contrast with their previous resource allocation.
Source:
IPRA Frontline