Tuesday, October 20, 2009
Excerpt: As the Global Strategic Media Group's quarterly TrendSpottting Report continues to serve as handbook for clients across the network surrounding trends driving individual sectors, the report is also providing value to the communication sector overall. Putting the concept of communication as an innovation into action, Billee Howard’s executive summary from the Q3 Report was featured as a thought leadership piece in the October 20th Bulldog Reporter's Daily 'Dog newsletter. It touches on an overview of the Reinvention Economy, and discusses the importance of action coupled with strategic communication and innovation. In addition, Billee gives a thorough analysis of the changing media landscape and how it is impacting the role of advocates – mainly uber-advocates – as true ambassadors for corporate reputation.
Source: Bulldog Reporter