Sunday, May 18, 2008
Annual reports often begin with a Letter from the CEO
and/or Chairman to company stakeholders. The Letter
includes management’s assessment of the prior year, as well
as a forward-looking discussion of the future challenges
facing the company, industry and business environment.
Companies are increasingly judged on more than financial
performance, with corporate responsibility (CR) rising to a
new level of significance. A McKinsey & Company study
revealed that a large majority of the global business
community (84 percent) believes that high returns to
investors should be balanced with contributions to the
public at large. Weber Shandwick’s own proprietary
research,
Safeguarding Reputation™, also found that the
vast majority of global business executives (79 percent)
believe that a strong corporate responsibility record
hastens reputation recovery post-crisis.
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here to read more.