Thursday, February 14, 2008
The year 2007 brought with it the continued rise of what some are calling the attention economy and a continued emphasis on intangible measures of success. Ideas became king, with products and services becoming successful only based on the new concepts and insights that drove them forward.
As a result, one of the greatest intangibles defining success in the business and consumer landscape is corporate brands.
The New York Times went as far as to call them "the" new intangible driving Wall Street.
We are now seeing companies redefine what it means to be innovative. Smart organizations, with smart corporate brands built on non replicable ideas and processes, emerging again and again as the new market leaders.
Click here to read more:
http://www.prweekus.com/Corporate-trend-forecast-2008/article/105303/