Saturday, October 11, 2008
Media-savvy financial institutions typically have a crisis communication playbook in their back pocket, but it hasn't been much use in the current industrywide collapse.
The plans are designed for extraordinary one-time-only events, not a meltdown of the entire economic system.
Traditionally conservative financial firms and their marketing advisers now find themselves flummoxed.
As a result, some are silent, some are offering watered-down platitudes and others worry that any reassurances they offer will raise more questions than they answer...
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