Monday, January 08, 2007
Visit
Faith Popcorn's BrainReserve for future-focused insights into the culture.
Weber Shandwick formed a strategic alliance with Faith Popcorns BrainReserve, the marketing consultancy renowned for its approach to applied futurism and culturally relevant marketing. The partnership was created to help clients successfully navigate the rapidly changing global consumer landscape.
The age of consumer centricity continues to emerge at break-neck speed and similar to innovation, is a core business driver that cannot be ignored. In this new and evolving business environment, the only way for brands to stay ahead is by understanding emerging consumer behavior.
Having the power to identify what people want even before they can articulate it is has never been more valuable to marketers, and possessing the ability to communicate consumer wants and needs in a compelling way compounds that power. Weber Shandwick's alliance with BrainReserve enables us to help our clients do just that.
The alliance, which fuses innovation with communications, was created in response to what is being called the emerging “Creativity Economy.” 1 This new economy is a growing phenomenon spurring corporations to move their centers of gravity from sales to innovation as they re-examine the ways they reach and respond to their current and future consumers.
The alliance offers clients from all industries an integrated approach: identifying the “next” culturally relevant trends, charting an optimal course for consumer connectivity and developing a strategy to communicate the vision.
1 “Creativity Economy” is a term coined by BusinessWeek to describe the new economic environment. You can obtain additional information at
www.businessweek.com