Thursday, December 01, 2005
Mark Twain once famously claimed that, "reports of my demise are grossly exaggerated." He thereupon 'came back from the dead' to do some of his best work.
Today, a somewhat shell-shocked pharmaceutical industry could make a similar claim. Suffering persistent attacks on its honesty and integrity, the industry's reputation as ethical and trustworthy has gone into free-fall and now ranks slighly above that of oil and tobacco companies. While Pharma may be down, however, it is definetly not out...
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