Monday, October 09, 2006
For PR firms and communications departments at public companies large and small, the fall season symbolizes so much more than summer's close. It marks the starting point for when they take those important first steps toward producing what is perhaps one of the company's most important publications: its annual report. As the planning process gets under way, annual report team members may want to consider how the hard-won result of their months-long effort can grow in relevance to their ever-evolving audience of readers.
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