Friday, September 15, 2006
Senior executives may have no desire to join a morale crusade, but they will surely respond to the risk management and other business benefits of getting CSR right.
In the next 40 years there will be few business issues more pertinent than corporate social responsibility (CSR). Senior executives look set to devote ever more time and resource to calculating, tracking and then improving the social and environmental impact of their commercial activity. Such is the progress of the CSR agenda that most managers will already have found themselves partially involved in it. But questions remain about how seriously top management in many companies take the increasing demands for more ethical and sustainable commerce. To ignore such a cornerstone of future trust and reputation in a company or brand is to take a very big management risk.
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