Thought Leadership

The deep insight of Weber Shandwick’s professionals spans a wide array of practice areas, specialty services and geographies. Through speaking engagements, articles, editorials and major research initiatives, Weber Shandwick team members share their expertise and points of view.

Feel free to browse or search below to read more about our perspectives.

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Managing Legal and Reputation Risk: A View from the Field (Video)

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Proving the Value of Your Digital Efforts to the C-Suite by Margot Sinclair Savell, Social Studies Blog, December 7, 2011

Excerpt: When it comes to analytics, social strategists care about different metrics than the C-Suite... Source: Social Studies Blog LEARN MORE

 

The Road Ahead: Top 10 Technologies For 2012 by Heidi Sinclair, Forbes, December 6, 2011

Excerpt: We are living in the midst of a powerful technological revolution that dwarfs, yet builds on, everything that has come before... Source: Forbes LEARN MORE

 

When Welby Meets House; Or, The Frozen Communications Conflict In PR Today by David Krejci, The Holmes Report, December 6, 2011

Excerpt: Imagine Marcus Welby, MD, the avuncular 70s TV doctor with the kind bedside manner, being invited after 40 years in solo practice to run a hospital with the revolutionary Dr. Gregory House, his modern day TV counterpart... Source: The... LEARN MORE

 
 

Research Initiatives

Do Fortune 100 Companies Need A Twittervention?
Weber Shandwick conducted research to evaluate how effectively Fortune 100 companies used Twitter to its full potential as an engagement platform. The results provide key learnings for companies who want to make sure their party is one that's buzzing...
Five Fast Facts: Social Media in the Nonprofit Sector
In July-August 2009, in partnership with KRC Research, Weber Shandwick surveyed 200 foundation and nonprofit executives and senior communications officials to explore how leading nonprofits and foundations are using social media and the value they derive from these efforts...
Risky Business: Reputations Online
Nearly Seven Out of 10 Global Executives Fear For Their Corporate Reputations As Online Risks Grow, According To Weber Shandwick Research Conducted In Cooperation With The Economist Intelligence Unit