Thought Leadership

The deep insight of Weber Shandwick’s professionals spans a wide array of practice areas, specialty services and geographies. Through speaking engagements, articles, editorials and major research initiatives, Weber Shandwick team members share their expertise and points of view.

Feel free to browse or search below to read more about our perspectives.

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"Good Green" with William Brent

Brent is senior vice president of Weber Shandwick's CleanTech practice, based in Seattle, where he manages a portfolio of clients focused on lessening the impact we have on the world around us. I asked William to talk about green marketing, what it... LEARN MORE

 

The Great Wall

Are you prepared for the challenge of "climbing the great wall" and communicating successfully in China’s changing healthcare environment? China is becoming increasingly attractive for foreign pharmaceutical invest¬ment, thanks to a large and... LEARN MORE

 

Weber Shandwick Brussels Presents A Business Guide To Portuguese Presidency of The European Union

Weber Shandwick has presented to the Brussels community its guide to the upcoming Portuguese Presidency of the European Union, Inside the Portuguese Presidency – A Guide for Business. At a breakfast meeting attended by policymakers, industry leaders... LEARN MORE

 

Advocacy - The Next Wave

It’s a story as old as innovation itself: Change is evolutionary, not revolutionary at first. The first cars went where horses did, only quicker. The first word processors did what typewriters did, only easier. And the first wave of digital... LEARN MORE

 
 

Research Initiatives

Alternative Nation
According to a new survey by Weber Shandwick and KRC Research, reaching key audiences through customized and personalized means is increasingly critical in the Creativity Economy...
B2F Connections
Advertising, television, radio and the Internet are not the only channels companies can use to reach baby boomers in today’s crowded media space. According to “B2F Connections,” a Weber Shandwick survey of 502 U.S. boomers being released today, companies are overlooking the most critical boomer network – boomers’ friends...
Safeguarding Reputation Survey
Weber Shandwick, in partnership with KRC Research, has conducted an extensive global survey, titled Safeguarding Reputation™, that examines the full range of reputation issues. The survey’s findings are based on interviews with 950 business executives in 11 countries including North America (U.S. and Canada), Europe (UK, Spain, Germany, Italy and Belgium-Brussels), Asia Pacific (Japan, Hong Kong and India) and Brazil...
Triggers of Reputation Failure
Higher corporate governance standards, citizen journalism, a more cynical public and emerging pressure groups are placing in jeopardy a company’s most valuable and differentiating asset – its reputation...