Point of View - Blogs

Recent Blog Entries
reputationXchange
Leslie Gaines-Ross
Executive Conferences! Take a Survey!
3.9.2010 7:40 PM
As you may know if you follow this blog, Weber Shandwick took a deep look at where executives of the world’s most admired companies spoke in 2009 compared to earlier years. The analysis  (Five Star Conferences) showed that executives are ramping up their speaking engagements in an effort to get their messages out and narrate [...]
Social Impact
Social Impact Team
Lessons from The Millennium Villages
3.9.2010 1:36 PM

An article in today’s New York Times on the challenges of providing foreign aid points to an initiative lead by the philanthropist and global economist Jeffrey Sachs called Millennium Villages.  The Villages is an international development model designed to help rural African communities lift themselves out of extreme poverty.

What it aims to do is the near impossible.  Like many of our nonprofit clients, it must carefully balance an ambitious, if ultimately rewarding, agenda with finite resources.

The early success in The Village’s first test community, Sari, Kenya, is remarkable. Agricultural yields have doubled, child mortality has dropped by 30 percent, and school test scores have shot up. 

Sachs attributes this amazing success to programs and objectives that are tightly focused, based in technology and relatively straightforward. 

I think, given those simple criteria, that lessons can be learned for organizations that seek to make a similar impact in communities around the country and globally: keep your goals focused, your methods clear-cut and your aim realistic.

HighTalk
George F. Snell III
What Newspapers Do Great!
3.8.2010 8:20 AM
Newspapers have taken a beating over the last few years.  And, yes, I’m among the guilty. But I love newspapers. Being an ink-stained wretch for many years gave me an appreciation for newspapers and the business of collecting and distributing news. And while newspapers have been turtle slow in adopting new technologies and embracing the benefits of [...]
All about the Advocates
3.7.2010 5:31 PM
In an article by Stefan Stern of the Financial Times, I always find something thoughtful for this blog. This past week he wrote about where marketing was going (or not going) in this current economic environment. Stern was describing his conversation with the “father of modern marketing” Phillip Kotler. One part of the conversation had [...]
Financial Statements
Barb Iverson
What a Facebook page can do for financial services customer loyalty
3.5.2010 11:06 AM
Dr. Jeff Cornwall writes in his blog, The Entrepreneurial Mind, about a new study that tries to uncover how Facebook fan pages equate to increased sales and customer loyalty. Cornwall writes about how the study surveyed customers of Dessert Gallery...
Social Studies Blog
Weber Shandwick Social Media Specialists
The Weber Shandwick Social Hub: We're Off!
3.3.2010 10:02 AM
This quote from New York magazine sums up the thinking behind Weber Shandwick's Inline mantra: “The idea that you’re isolated when you’re online is, to me, just wrong. It’s an inherently social medium. What starts online moves offline, and what...
Byrne Baby Byrne
Colin Byrne
BBC, tax avoiders
3.3.2010 4:07 AM
BBC DG Mark Thompson is right to frame the question as “what is the BBC for” as opposed to (the defensive) “is the BBC too big”, but are his cuts the right answer to that question? As Lily Allen (swoon) points out in her Guardian op ed, without 6 Music we would be forced back [...]
Old Media, New Tricks
Daniel Honigman
New Tricks: Using social media to listen
2.18.2010 9:01 AM
For those of us in the publishing industry, it’s kind of a “no kidding” statement to say that the vast majority of what we do is gather content and then push it out there through print and online means. However, there’s another side to being a journalist: listening. We listen to what members of the [...]
ID8
Wally Sabria
Jessica Sanders Makes + Believes
1.21.2010 4:43 PM
Former SheSays LA panelist, filmmaker Jessica Sanders directed this compelling and evocative short film for Sony’s make.believe campaign about her life story as a filmmaker and coming from a filmmaking family. Sanders recently completed MARCH OF THE LIVING, a feature documentary about the last generation of Holocaust survivors going back to the sites of the Holocaust [...]
The Glass House
Ian Rumsby
What Ever Next
1.11.2010 7:46 PM
We can all breathe a sigh of relief. The second week of January is here. Joy to the World. Rest easy at last. It’s not that the financial scramble that was 2009 has tripped and tumbled to a close so much as it is that the endless, tedious reviews of the decade’s demise have finally [...]
 

Featured Blogs


 
Byrne Baby Byrne
Colin Byrne
 
Financial Statements
Barb Iverson
 
ID8
Wally Sabria
 
Mr. Cleantech
William Brent
 
reputationXchange
Leslie Gaines-Ross
 
Social Impact
Social Impact Team
 
Social Studies Blog
Weber Shandwick Social Media Specialists
 
 
The Glass House
Ian Rumsby
 
HighTalk
George F. Snell III
 
Old Media, New Tricks
Daniel Honigman