Public relations in the world’s most populous region, with unparalleled diversity and dynamism, requires an extensive and experienced network of communication experts.
Weber Shandwick has a heritage in Asia Pacific stretching back almost 50 years. The network of 15 owned offices in 11 markets – together with affiliates and representative firms in all other key markets – stretches from Japan and Greater China to Southeast Asia, India and Australia.
The 2006 Asia Pacific PR Awards recognized Weber Shandwick’s regional capabilities with the Asia Pacific Network of the Year award. Judges emphasized the firm’s ability to “lead in a diversity of client sectors,” attributing a “blockbuster” year in new business to “the network’s ability to manage clients in multiple offices.”
Market-by-market understanding of the cultural, commercial, political and media environment, matched with expertise from Weber Shandwick’s worldwide network, ensures that Asia Pacific offices are leaders in their local markets and competitive on the global scale.
Practice teams coordinate their skills in areas as diverse as consumer marketing, corporate reputation, financial communications, healthcare, public affairs and technology to meet the communications needs of the region’s best-known brands and most well-known multinationals.
Recognition from clients and peers in the PR industry testifies to Weber Shandwick’s reputation for results. Since 2004, Weber Shandwick in Asia Pacific has won more than 50 regional, national and international industry awards for work performed for clients including MasterCard, General Motors, Pfizer and Hitachi.
In 2006, the Taipei office received the Campaign of the Year award for the best overall client campaign at the Asia Pacific PR Awards. In the same year, the Beijing team was awarded an International Public Relations Association Golden World Award for the best crisis communications campaign.
Weber Shandwick’s Asia Pacific offices are also engaged in a number of pro-bono projects with clients including Habitat for Humanity, Hong Kong Cancer Fund, Terry Fox Run in Malaysia and Children's Hour in the Philippines.