Weber Shandwick's sports marketing practice combines the agency's industry-leading consumer marketing practice with unrivaled sports business experience. We are renowned worldwide for developing innovative and integrated marketing and communications campaigns that reinforce brand image and connect with consumers.
At Weber Shandwick, we begin with the brand and its stakeholders and seek out complementary sponsorship and promotional opportunities that best position each brand with the appropriate audiences. We match the marketing and communications objectives of our clients with the appropriate venue (sport, league, team or event) and develop programming specifically designed to reach the target audiences at their most engaged level, adding to their sports experience in a way that builds affinity for the sponsor and its brands.
In addition, we work closely with our Interpublic Group sports marketing partner Octagon to offer our clients a full range of counsel and support surrounding sponsorships, athlete representation, on-site physical activation and hospitality, negotiation and benchmarking.
Our sports marketing professionals have created and leveraged sports sponsorships for some of the most recognized and respected brands in the world in cooperation with the major sports franchises, leagues and athletes. Our programs give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales.