Research

Weber Shandwick's research offerings include the following:

• Market research, conducted by Weber Shandwick's research partner KRC Research. KRC Research specializes in surveys, focus groups and interviews that provide a thorough understanding of the environment, profiles of target audiences, development of effective messages and measures of communications effectiveness.
• Media analysis, conducted by our Media Intelligence team, uses measurable criteria to assess the quality and quantity of a client's media coverage, which can be compared against competitors or benchmarked and measured over time.

KRC Research

KRC Research is a full-service market research firm that specializes in the research needed for effective communications.

Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, KRC combines traditional research methodologies, such as telephone surveys, one-on-one interviews and focus groups, with the most recent research technology, including Internet-based surveys.

KRC offers a full range of research services, including the following:

• Programs that assess the impact of communications campaigns, including metrics for measuring success
• Landscape assessments – analysis of current attitudes, opinion drivers and trends
• Message development and testing
• Segmentation analyses – identification and profiling of key target audiences
• Assessment and testing of communications tools, including advertising, print materials and Web sites
• Research to generate news – development of research projects that result in clear, relevant, and reliable results, easily explained, with high potential to attract media interest

KRC has offices in Washington, D.C., New York, Boston and London.  It also regularly manages multinational studies, including research in North America, Central and South America, Europe, Africa, and Central and East Asia.

For more information, please visit KRC at www.krcresearch.com.