An improperly managed product recall can be devastating to a company’s reputation and bottom line. Amid a business environment where a company’s every step and misstep is closely scrutinized, Weber Shandwick is formalizing a dedicated Rapid Response & Recall Group within its well-established Corporate Practice.
Weber Shandwick’s proven capabilities managing crises, issues and reputations globally across industries, uniquely positions the team to provide the services and resources companies need to effectively communicate their health, safety and environmental recall action plans. Strategically containing the recall and its full range of consequences allows companies to take the important next steps toward reclaiming their reputation and market position.
Weber Shandwick’s Safeguarding Reputation™ survey of global business executives worldwide revealed that a sizable 63 percent of a company’s market value is attributable to its reputation. Executives participating in the survey identified health and safety recalls as one of the leading triggers of reputation failure.
Weber Shandwick has worked closely with leading healthcare, consumer and technology companies that have recalled their products, and in the process, successfully managed the oftentimes high-risk, reputation-threatening situations that follow. The firm’s philosophy is to safeguard client’s reputations with responsive, transparent and cross-media communications to all audiences affected by the recall, appropriate business leaders and the general public.