Screengrab is Weber Shandwick's Interactive, Social and Emerging Media practice. Team members work with clients to put their messages at the epicenter of today’s digital lifestyle. They develop attention-grabbing content that engages, informs, entertains and rallies people; is authentic and passion-igniting; and encourages discussion and word-of-mouth influence.
Relying on its deep expertise in public relations, the practice helps companies build relationships with audiences on the Web through innovative online campaigns and Web sites. It also combines online grassroots techniques and Web technologies to amplify messages to audiences and to create consumer evangelists for brands. In addition, the team develops award-winning sites that help companies forge relationships with audiences to achieve their most important business goals.
Through the team’s expertise, clients can reach and retain audiences using a combination of Web and digital channels – online news media sites, general consumer and business-to-business Web sites, community forums, discussion boards, citizen-authored blogs, instant messaging, podcasting, cell phones, and PDAs.
Screengrab counts General Motors, InterContinental Hotels Group, Electrolux, Celgene, Unilever and the Milk Processor Education Program (got milk?) among their current roster of clients.
Screengrab Offerings
Following are some of the ways in which we are working with clients to put their messages at the epicenter of today’s digital lifestyle. We would be happy to speak with you about how we can put these tools to work for you.
- Social Gaming – Using a unique blend of game play, mobile technology and the physical world, we develop games that become a social experience. The games we develop allow brands to engage players as well as observers.
- Screen Grabber – Through this offering, we build networks of like-minded brand supporters that can be activated to take action. A simple desktop widget connects brand loyalists and alerts them when new news, information or actions are sent, related to the issues and causes in which they are interested. Users are given instructions on what action to take, such as voting for a movie on YouTube or reading an article on NewYorkTimes.com.
- Search Space Advocacy – Looking at search from a new perspective, we help our clients own the page, not just the result. This approach goes beyond both traditional search engine optimization, which focuses on achieving high rankings for organizations in search engine listings; and search engine advertising, in which paid advertising is linked to key words or search engine results. We make sure our clients are represented across the search engines’ eight other results areas.
- OnSite Dialogue – We use this unique method to place an organization’s message on the sites where its target audience lives. By creating editorial content such as bannertorials, blogvertorials, product spokesperson chats and more, and relating it to news, we provide a way for organizations to provide greater depth and context around topical events and issues.