Weber Shandwick’s Entertainment Marketing practice designs and implements consumer marketing campaigns that build relationships between brands and consumers through entertainment and lifestyle influences. As the worldwide leader in entertainment marketing, the firm creates integrated marketing campaigns that blend publicity, promotions and product placement strategies to enhance or revitalize brand image, increase brand awareness, extend market positioning and raise consumer recognition levels.
Services include brand strategy, cross promotions, entertainment tie-ins, product placement, celebrity/influential seeding, viral marketing, entertainment industry outreach, event marketing, strategic alliances/sponsorships, youth marketing, product launches and sampling opportunities. The team works with diverse clients, ranging from fashion/beauty to entertainment properties, travel/tourism to digital media, and charitable organizations to publishers.
As leaders in “managing the intersections” of entertainment, technology and consumer marketing, Weber Shandwick also assists technology and digital media companies in building strategic alliances and positioning them as vital partners with the entertainment creative, production and distribution industries.
The practice provides clients with unparalleled expertise in the entertainment industry, representing major studio and independent films, network, cable and syndicated television programs, music artists, record labels, and high-profile celebrities.
With their deep roots and long-standing relationships within the entertainment industry, team members provide companies in the technology and consumer goods/services industries an alternative perspective and approach to reaching consumers through the use of entertainment marketing strategies.