Fusing the mind of a travel-industry insider with the muscle of a consumer powerhouse, Weber Shandwick’s Travel & Lifestyle Marketing practice is committed to providing its clients with award-winning capabilities and counsel in a broad range of disciplines.
Practice members possess deep category experience and expertise in destination, transportation, lodging/hospitality, cruise, attraction and event marketing. We are proud of the longstanding business partnerships we have forged with our clients – having served both the largest and smallest client on our current roster for more than a decade.
We believe that exceptional writing skills and meaningful media relationships are the price of entry in today’s new, significantly more complex communications environment. Our practice thrives in the context of constant flux, competitive shifts, and ever-evolving new and traditional media. We boldly design customized campaigns that resonate with, and impact, specific target audiences; turn influencers into advocates; go beyond media relations to reach consumers directly; and support overall client objectives to drive sales leads, revenue and brand awareness.
Weber Shandwick’s Travel & Lifestyle Marketing practice approaches the essentials of public relations with a balance of strategy and creativity, and then blends brand alliances, major broadcast, targeted vertical-market outreach, entertainment marketing and "Hollywood,” emerging media, and consumer events to ultimately propel brands.
At the core of it all is our belief in being honest and direct. We pride ourselves on being accountable. We relish enthusiasm and fighting for a great idea. We are passionate about what we do. We thrill to a finely tuned idea and we yearn to celebrate its success with our clients.