Healthcare

At a time when the healthcare industry landscape is changing almost daily, Weber Shandwick's Healthcare practice is prepared to serve clients across the full range of healthcare sectors. Key offerings include new product launches, sustained awareness programs, crisis management, advocacy-group relations, health-policy initiatives and scientific communications.

Our global team of seasoned healthcare strategists understand that the science, public health and regulatory issues affecting the industry is invaluable. The team offers expertise in biotechnology, pharmaceuticals, over-the-counter medications, consumer-health products, medical devices, insurance and health-maintenance organizations, healthcare associations, health systems, and hospitals.

Part of the Healthcare practice, the global Biotechnology practice works with public and private biotech companies in various stages of corporate development. Biotech companies operating in such a regulated environment, require thoughtful, comprehensive communications strategies that encompass media relations, investor outreach, regulatory support and crisis communications.

Weber Shandwick’s global Healthcare practice consists of more than 250 healthcare public relations professionals in 26 offices on three continents, with regional hubs in New York, Baltimore, Washington, D.C., Minneapolis, Toronto, Chicago, London, Brussels, Madrid, Paris, Geneva, Frankfurt, Milan, Tokyo, Hong Kong, Singapore, Beijing and Sydney.

ConvaTec Great Comebacks Program

White House Press Secretary and Honorary Great Comebacks Recipient, Tony Snow, plays with his band Beats Workin’, at the 2006 National Great Comebacks Awards Ceremony. The Great Comebacks Program, founded by ConvaTec (an ostomy appliance manufacturer), honors inspirational individuals who have provided hope for people facing the physical and emotional challenges of Inflammatory Bowel Disease, colorectal cancer and ostomy surgery. Weber Shandwick was charged with adapting the program from an annual awards series into a community of support for patients. To accomplish this goal, Weber Shandwick has raised visibility of the program and its role in supporting patients across all key stakeholders, including:

• Key government officials at the executive and legislative levels
• Third-party and advocacy groups (patient and professional)
• Media
• Managed Care Organizations
• ConvaTec leadership

Susan G. Komen for the Cure

Weber Shandwick was hired as Susan G. Komen for the Cure's agency of record in July of 2004 to provide strategic, mission-focused media relations counsel and support.

Specialties range from traditional media relations to online relations, corporate partner initiatives, internal events, media strategy and implementation for National Breast Cancer Awareness Month and planning for the 25th Anniversary and Brand Launch in 2007.

Results include placements on the "Today Show," "The Early Show," "The Ellen DeGeneres Show," The Wall Street Journal, Essence, Family Circle, Associated Press, CNN.com, About.com, Breast Cancer and Elle.com.