A Global Study by Weber Shandwick and Forbes Insights
Becoming social is an imperative for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a new global Weber Shandwick study conducted in partnership with Forbes Insights.
“Socializing Your Brand: A Brand’s Guide to Sociability” offers brand and communications executives with a starting point for developing their own best-in-class practices when creating an authentically social brand. The research was conducted online among 1,897 senior executives from high revenue companies across 50 countries in North America, Europe, Africa, the Middle East, Asia Pacific and Latin America.
For more information, including the infographic and executive summary, please visit the links below.
Infographic
Executive Summary
Press Release
Forbes CMO Network Blog