OverviewWeber Shandwick’s Cleantech practice offers two things: a team of dedicated, passionate marketing communications professionals who know cleantech and an integrated approach to communication that fits the solution to the need. We offer integrated services for companies of all sizes and maturities. Our team is made up of marketing and PR veterans, ex-entrepreneurs, former journalists, technologists and Cleantech evangelists, with members in key markets around the world. We are committed to marketing your brand and achieving the greatest possible positive exposure. Formally created in 2005, the Cleantech practice brings experience and innovative strategies to help companies (for-profit and not-for-profit) be successful and lead in a quickly changing industry.
What is Cleantech?We define Cleantech as innovative products or services specifically designed to optimize the use of natural resources to achieve reduced environmental impact (and better financial results).
The Weber Shandwick Cleantech practice has experience in the following areas:
- Renewable energy
- Water
- Energy efficiency
- Green building
- Daily consumer products
- Waste
- Recycling
- Utilities/smart grid
- Advanced materials
- Transportation
- Green IT
- Carbon/emissions
- Power storage
- Alternative fuels
Areas of ExpertiseWe are an integrated Cleantech team that provides a holistic approach to marketing communications. We specialize in:
- Advocacy
- Reputation management
- Branding / ID
- Green marketing
- Social media & Digital asset creation
- B-to-B marketing
- Internal communications
- Media and analyst relations
- Financial communications
- Video production
- Issues management
- Public affairs
- Government relations
INEOS Bio: Waste-to-Ethanol Technology
ChallengeINEOS Bio, a biofuel company, wanted to build awareness for its unique waste-to-ethanol technology and support the ground breaking of the world’s first cellulosic ethanol bio refinery.
Strategic ApproachThe Weber Shandwick Cleantech practice developed a new corporate messaging framework, refreshed the website content and started a strategic media relations campaign that focused on introducing INEOS Bio executives to influential biofuel trade media and cleantech reporters.
In early 2011, we worked closely with INEOS Bio to announce the groundbreaking of the new bio refinery in Vero Beach, Florida. The Weber Shandwick Cleantech team provided on-site support at the event to ensure consistent message delivery by INEOS Bio executives and support for reporters from TIME, trade publications and local news outlets.
OutcomeThe groundbreaking announcement was a success and resulted in numerous articles, including a feature in the
New York Times, dozens of online blogs and a cover story on Ethanol Today. INEOS Bio brand became synonymous with its unique waste-to-ethanol technology and the world’s first cellulosic ethanol bio refinery received significant media attention.