Weber Shandwick’s Automotive Practice develops integrated communications campaigns for both business-to-consumer and business-to-business clients worldwide.
Whether you’re trying to position your company’s products or services with OEMs, consumers, suppliers, NGOs, local communities, or digital audiences, the Automotive Practice has the experience, industry knowledge and connections, and creativity to elevate your companies’ visibility.
We work directly with industry trade associations, the supplier community, OEMs and automotive aftermarket firms to help them stand apart from the competition, most significantly in the way of digital marketing.
Our other major point of differentiation in automotive PR is our global reach; while much of our practice is in North America and Europe, we have significant automotive experience with the worlds’ biggest OEMs and suppliers in Asia and South America.
Our core competencies within automotive include:
- Consumer Marketing/B2C: We promote automotive products, services and technologies to consumers, especially younger and more educated audiences, for both OEMs and aftermarket companies.
- Corporate Reputation/B2B: We help OEMs, suppliers, professional service firms and other organizations enhance their reputation and increase their visibility with customers and constituents through innovative practices, proven methods and established relationships. We also have experience working with government agencies (U.S. EPA, Department of Energy, United Nations, EU, etc.) and NGOs on issues management.
- Social/Digital Media: We’ve won several awards for helping companies use social media, Internet channels and blogs to engage customers about companies’ products and services. Our innovative social/digital media work in automotive has been especially successful in helping big companies reach younger and more affluent audiences.
- Cleantech: Cleantech is an intra-agency boutique that focuses across industries in energy efficiency, renewable energy, recycling, transportation and water in the technology centers across the world.