Weber
Shandwick’s
Automotive Practice develops integrated
communications campaigns for both
business-to-consumer and business-to-business
clients worldwide.
Whether
you’re
trying to position your company’s
products or services with OEMs,
consumers, suppliers, NGOs, local
communities, or digital audiences,
the Automotive Practice has the
experience, industry knowledge
and connections, and creativity
to elevate your companies’ visibility.
We
work directly with industry trade
associations, the supplier community,
OEMs and automotive aftermarket
firms to help them stand apart
from the competition, most significantly
in the way of digital marketing.
Our
other major point of differentiation
in automotive PR is our global
reach; while much of our practice
is in North America and Europe,
we have significant automotive
experience with the worlds’ biggest
OEMs and suppliers in Asia and
South America.
Our
core competencies within automotive
include:
- Consumer
Marketing/B2C: We
promote automotive products,
services and technologies
to consumers, especially younger
and more educated audiences,
for both OEMs and aftermarket
companies.
- Corporate
Reputation/B2B: We
help OEMs, suppliers, professional
service firms and other organizations
enhance their reputation and
increase their visibility
with customers and constituents
through innovative practices,
proven methods and established
relationships. We
also have experience working
with government agencies (U.S.
EPA, Department of Energy,
United Nations, EU, etc.)
and NGOs on issues management.
- Social/Digital
Media: We’ve
won several awards for helping
companies use social media,
Internet channels and blogs
to engage customers about
companies’ products
and services. Our innovative
social/digital media work
in automotive has been especially
successful in helping big
companies reach younger and
more affluent audiences.
- Cleantech: Cleantech
is an intra-agency boutique
that focuses across industries
in energy efficiency, renewable
energy, recycling, transportation
and water in the technology
centers across the world.