Wednesday, July 14, 2010
MUMBAI, 14 July, 2010 – Corporate Voice I Weber Shandwick's PR campaign for P&G's brand Gillette has won an International Stevie Award for PR Campaign of the Year – Marketing Consumer Products, in the 2010 International Business Awards (IBAs), otherwise known as the Stevie’s. The winning campaign was called “Shave India Movement” and tapped women and celebrities as influencers, encouraging men to shave while unveiling the newly affordable and comfortable Gillette Mach3 razor.
The IBAs are the only global, all-encompassing business awards program honoring great performances in business. Nicknamed the Stevie® for the Greek word “crowned,” the awards will be presented to winners at a gala dinner on Monday, 27 September in the Ritz-Carlton Hotel in Istanbul, Turkey.
Recipients of International Stevie Award trophies were selected from more than 1,700 entries received from organizations and individuals in more than 40 countries. Honorees were selected through two rounds of judging by business professionals worldwide.
Shiv Reddy, CEO, Corporate Voice | Weber Shandwick commented on the win. “It is a great honor that a PR-led campaign in India has created history by being acknowledged for its contribution to business outcomes for a global brand like Gillette. Campaigns like these demonstrate the potential of PR in the overall communication process that changes the minds of customers.”
Shweta Shukla, Associate Director & Head of External Relations, P&G India, reinforced these comments. “We are delighted to see Gillette’s Shave India Movement, once again, being recognized on such a prestigious platform like The 2010 International Business Awards. Public relations continues to be fundamental to brand building and a core pillar in all marketing campaigns at P&G, including being the source of holistic ideas such as the Gillette Shave India Movement.”
About Corporate Voice | Weber Shandwick Corporate Voice | Weber Shandwick is the India joint venture company of Weber Shandwick, a leading global public relations agency with offices in 76 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by
The Holmes Report for the second year in a row; an 'Agency of the Decade' by
Advertising Age, Large PR Agency of the Year by
Bulldog Reporter, and Top Corporate Responsibility Advisory Firm by
CR Magazine.The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational campaign in India. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com/ or
http://www.webershandwick.asia.