Wednesday, September 30, 2009
BEIJING, September 30, 2009 – Weber Shandwick China today announced the release of its China Interactive Guide, an interactive, Flash-based guide to the People’s Republic of China.
This comes in advance of the 60-year anniversary of the founding of the People’s Republic of China on October 1. The domestic media buzz surrounding the event is anticipated to spark increased international coverage in coming months.
“China is a major focus of international economic affairs; however, there is still a high demand for greater knowledge of the economy and China’s political structures – that’s where this guide comes in,” explained John Russell, executive vice president for corporate and public affairs at Weber Shandwick.
“In Europe, Weber Shandwick has a history of producing similar guides about the European Union and NATO, which have proved to be an indispensible resource for many in the industry. We have endeavored to produce a resource that will do the same for those seeking information about China.”
The China Interactive Guide contains exhaustive background information into China’s governmental structures, primers on the country’s central and provincial leadership and contact information for major government departments plus useful information about China’s media, history and communities – in an easy-to-navigate, user-friendly format.
The China Interactive Guide is available as a download on Weber Shandwick’s Asia Pacific website, (
http://www.webershandwick.asia/index.php?url=/default/page/22/c:4/articles#61).
Weber Shandwick China’s dedicated corporate affairs team and public affairs business unit, Powell Tate, compiled the guide from its extensive knowledge base of the public sector. The guide is designed as an information resource for international public affairs practitioners, NGO workers, diplomatic missions and international trade offices with an interest in China. It also acts as a portal to many other websites that have useful information for doing business in China.
About Weber ShandwickWeber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was recognized as
PRWeek’s 2009 Global Agency Report Card Gold Medal Winner, named Global Agency of the Year by
The Holmes Report and Large PR Firm of the Year by
PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational campaign in India. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.